With such a negative Feedback of your Fans had a Lena Meyer-Landrut probably expected. For an advertising campaign, the singer harvests currently have a solid Shitstorm on Instagram.
Berlin – Actually, Lena Meyer-Landrut (27) floats currently on a wave of success. Not only is her new Album, “Only Love, L”, which came out at the beginning of April and go directly to number two in the Charts is entered, ensures positive Feedback for the Fans.
Even your own fashion line. However, a recent Video that the singer posted on her Instagram profile, resulted in around 2.7 million followers, a hands-on Shitstorm. In the Clip, the winner of the Eurovision song contest 2010 is calling for a joint collection with a fashion group H&M. Lena is dancing in airy Outfits by a lavish estate in the Hollywood Hills, in the Background of your Song “Don’t lie to me.”
see you this post on Instagram
#display help you!!? My H&M SELECTED BY LENA collection is now available in all H&M stores and in the Online Shop. I am soooo happy. Love every single part, like you like you? @hm #hm Only Love, L
Lena Shitstorm for H&M campaign
H&M reaps decent working conditions and a lack of sustainability is regularly because of question in the criticism. And exactly accuse her numerous Followers on Instagram. In more than 880 comments, mostly critical voices to be found on her collaboration with H&M.
“Beautiful, but far from fair fashion, unfortunately,” writes a User. Another finds even clearer words: “24/7 to fly around the world, the air pollute and stuff to promote the no man needs I just love it. Manufacturing yield, no value on sustainability, companies destroy the Ecosystem… wow �� really bad deal WHAT ABOUT #ethical fashion #ethics in advertising ???“. Similar to these comments: “Lena: How does it look at h&m, sustainability, environmental standards and fair wages?” or “Lena, what is wrong please? H&M? Are You Serious? Zero sustainability, bad working conditions, etc., Why Lena?“, want to know more users.
the 27-Year-old has just brought a own fashion collection on the market, do not understand some of the User the H&M Deal. “Just because you put your Merch on sustainability, I do not understand quite why you did it, now for h&m once again thrown overboard…”, writes of these Followers.
another One has a piece of advice for the Influencerin: “If you do something Good and not just more money into the Immeasurable, then go advertising for really Decent as fairbylaw or Lebenshöfe as yard Butenland, PCAS, or Happily Ever Esther. It brings me to the gagging, that Influencer how you use your coverage only for themselves. Sorry, but this is really a shame!“
Hard words to Lena: “If you do anything for money”
The topic of Influencer and advertising revenue also employs other User: “Why people are actually still the Influencer surprised to throw away their principles for money” or “If you do anything for money” is to be read in the comments.
How delicate is the issue of advertising for Influencer can be, recently had to learn the game, Cathy Hummels. They stand, therefore, even before the court, but was acquitted.
Already in April, the singer announced on Instagram that the cooperation with the fashion giant. “It’s official! On 03.05. it is to the extent. There will be an exclusive H&M SELECTED BY collection of me“. With such negative Feedback from your Fans, the 27-Year-old had not expected probably. They wanted to start after their collapse in TV and a subsequent break now and again.
takes A break now for a “The Voice of Germany”-Coach. The Fan favorite, announced his departure from the talent Show on Instagram. Fans and viewers reacted in horror and want to return to “The Voice” in the back.
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