for Years, Apple was accustomed only to success, but now a product is no longer sold. For the group, this is a devastating message.
Cupertino – The success of pampered Tech giant Apple is no longer, apparently, can put fully on its old cash cow – the iPhone. As is well known, it is in the Christmas business is not run for Apple, particularly well. And complicity seems to have the iPhone.
especially in China, have recently been sold so many of the Smartphones as expected, but also in some developed markets, not so many users switched to new iPhones as thought to be, the acknowledged head of the company Tim Cook. The affected countries, Apple is not called. Apple have underestimated the General economic slowdown in China and its consequences. To this downturn, the trade conflict between the US and China contributed.
iPhone as a shop Keeper? Million Apple Smartphones sold too little
Analyst Walt Piecyk from the financial firm BTIG estimates that Apple could sell in the Christmas quarter, approximately 64 million iPhones. That would be 18 percent less than a year ago. For the current quarter, Piecyk expects 42.5 million sold iPhones – a decline of 19 percent.
The iPhone is the most important Apple product and brought in around 60 percent of the total revenues. In the past Christmas business alarm signals began to increase already. Several media reported that Apple reduced the production orders of the iPhone Finished.
Specifically in China for years, local Smartphone vendors such as Xiaomi, Huawei and Vivo on the on the rise, and also the global market leader Samsung pushed back.
+ An iPhone XS, iPhone, XR, and an iPhone XS, Max (l. to R.): the sale of small numbers.©Reuters / Richard Drew
at the same time, Apple had brought in the past year, once again more expensive new models of its Smartphones. The cheapest fresh phone, the iPhone XR, which is available in Europe, starting from 849 euros. The larger iPhone XS Max cost in the most expensive version of 1649 euros. So far, it is unclear to what extent the juicy prices consumers from buying new iPhones held. At the same time, you are not likely to Ensure that the sales decline as strongly as in the number of units sold.
Apple wanted to, paragraph-no longer have to Pay to publish – because of the iPhone Flops?
Overall, the iPhone group lowered the sales forecast for the past three months to 84 billion dollars, while in November of 89 to 93 billion expected.
The Christmas quarter is traditionally the most important for Apple. The group presented in these three months multiple records in turnover and profit. In the year 2017, there was a quarter of sales of 88,3 billion dollars and 20 billion dollars in profits. In China, Apple made at that time about a fifth of its business.
Also interesting: Apple threatens to ban on the sale of iPhone models in Germany
Apple had already announced, from the Christmas quarter, not a piece of devices sold in numbers to publish more of what has been interpreted by some market observers as a sign of a slowdown in iPhone sales. But the group in the past, to lay skeptics.
Apple CEO Cook explains the fall in sales on the iPhone
Apple CEO Cook pointed now to the fact that mobile providers have reduced the subsidies for new Smartphones – and consumers have adapted to it, and, more rarely, the devices need to change rarely. Apple wool, among other things, with the purchase of iPhones and easier financing.
in Addition, would have extended some of the customers, the life time of your iPhone with the lower priced Offered for battery replacement. Apple had lowered the price for the battery is temporarily strong, after it became known that the group slowed the performance of the older devices with depleted batteries.
At the same time, sales of several other new products such as the iPad Pro, the latest Apple Watch and the MacBook Air had been hampered by production bottlenecks, said Cook.
To the iPhone-misery: Apple’s $ 55 billion stock market value
Apple’s share lost as a result of the message after closing with a Minus of around 7.5 percent. The high-tech group lost around 55 billion dollars of stock market value and were estimated by investors with about $ 700 billion – considerably less than in the beginning of August, as Apple had become the first private company ever with a stock market value of a trillion dollars.
had been settled symbolically significant brand as a Triumph for CEO Tim Cook, when he took office in 2011 as a successor to the late Steve Jobs a lot of scepticism was struck.
The weak Numbers from Apple, the economy of the investor worries fueled on Thursday The German leading index Dax fell in the first minutes of trading 0.87 percent to 10 487,87 points, after he had recorded the start to the Year, still moderate gains. The past Christmas business was over for the iPhone group is significantly worse than expected.
more Detailed Figures for the Christmas quarter, Apple wants to on 29. January publish.
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switched off
