To compete with Spotify and Apple Music, the american manufacturer of loudspeakers launches a offers radio full for its ecosystem, Sonos Radio.
The name is simple and the offer is clear : the american group that Sonos offers from the April 22, 2020 to owners of its connected speakers wireless – some 10 million by the world – a full-service radio via its application. By way of an update, now appears a catalogue of around 60,000 stations broadcast to the four corners of the planet. To have access to it until now, it was necessary to involve an external partner, such as TuneIn, to Sonos. It- just like Napster – is now directly integrated for greater ease of use.
The triptych Sonos Radio
The British Thom Yorke is the first to launch his own radio station on Sonos Radio
– (c) SDP
But Sonos Radio does not stop there : thirty Sonos Stations have emerged which allow the broadcast on the speakers Sonos radios thematic function of music preferences (Rn’B, Rock, Rap…). Like Spotify Radio, the curation of music is performed by the internal teams of the American. In addition, there are “Artists ” Stations”, that is to say, the radios were programmed by artists where you can listen to hundreds of titles in the function of their heart. This is the British Thom Yorke is the first to launch his station appointed In the absence thereof,…
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“Here, in a new form, you will find this habit that I have to constantly compile, organize, bring together what I have discovered recently, which fascinates me, or moves me, haunts me or makes me question myself, opens me up to new doors, reminds me of what I had perhaps forgotten, which is incredibly complex, or elegantly simple, violent, fun, messy, heavy or light. In a word, everything that hit me in the eye. […] With all this time that we spend in our home, I hope that it will provide a connection and an escape, welcome… and will soften may be a bit of a feeling of confinement.”, explains the artist. In the coming weeks, Brittany Howard, the singer of the group Alabama Shakes and the musician David Byrne will open them also their radio.
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Finally, the american group is launching is own station signature, called Sonos Sound System. A choice that is reminiscent of Apple’s Music with his radio Beats 1 and its hosts in the foreground (Elton John, Zane Lowe, Lil Wayne, Frank Ocean…). The teams of Sonos there will suggest new artists and songs in vogue interspersed with anecdotes and information on the latest releases. As a bonus, Sonos account to leave carte blanche every Wednesday (21 hours, French time) for 60 minutes at a guest artist. It is expected already personalities like Angel Olsen, JPEGMAFIA, Phoebe Bridgers, Jeff Parker (Tortoise), Vagabon… Perfect to make discoveries and to listen to the latest trends.
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A free offer, with a tip-of-advertising
Sonos Radio can be listen to directly on their smartphone (what a pity…), but only on the speakers of the brand. A way to offer an exclusive offer to its customers. The stations are all completely free, without the need of subscription, but advertising is expected on the thematic radio. However, Sonos promises not to broadcast commercials that sparingly…
