“This is a beginning, as the color tv, the third network. Sometimes I surprise myself how do I accept certain things”. the Fiorello presents its commitment to RaiPlay, which will be the protagonist on Rai 1, from 4 to 8 November at 20.30, in the time strategic at the end of the Tg1, the first of The usual suspects. “I enjoy the challenges, everything you can tell me but not getting stranded on the same type of show, I also changed the networks”, he adds. Then it’s time to joke: “With ninety euros of the fee you can see RaiPlay but free have Rai 1, Rai 2, Rai 3, Rai Storia, Rai Yo-Yo”. And again: “The name was wrong from the beginning, RaiPlay it seems that we do review things, we had to call it Raiflix saw it all”, he laughs. The new platform has also a mission, adds: “I bought a Smart tv to my mother 84 years old – continues the artist – every morning I do the lesson. There is a discourse of literacy. RaiPlay become a real channel OCT that it will offer both live and on-demand content and real-exclusive: it starts on the 4 November with Viva RaiPlay Fiorello, ‘testimonial’ of the operation, which will be broadcast at 20.30, also on Rai 1 (until 8) and then continue, from the 13th of November, only on RaiPlay every Wednesday, Thursday and Friday, while the weekend Rai Radio2 propose to the 11 The best of VivaRaiPlay!. Fiorello will do a show in 50 minutes, all by inventing the “free” he says, “as I have always been”.
Fiorello remember that when the ceo of the Rai, Fabrizio Salini the proposed Rai Play, he said, as George Clooney : “What else?”. “In fact,” adds the showman – I immediately said that it was interesting. But RaiPlay had the name wrong from the beginning. The name is reminiscent of ‘replay’, If you were called RaiFlix it would have been extraordinary.” Then he asks slyly: “But the director of Rai 1 Teresa De Santis there is? I know where it is: it is with the president of the Rai Marcello Foa to make the carousels in Umbria, it seems that San Francesco lacrimasse mojito”. The showman, joking about the victory of the Alloy, which changes the balance in the Rai. And mess with Saline: “Careful, that is how to say goodbye, if it goes badly we are in Via Asiago, with the trolley…”. The studio B of the historic location of the headquarters of Radio Rai has been renovated, Fiorello joking about the restructuring: “my contract costs a lot of money, the fault of linoelum. They said that they wanted the old floors”.
“today is a time of strong discontinuity for the Rai, a passage that I really wanted and where I wanted to involve Fiorello since a year ago. In him I found the will and the understanding of what a broadcaster of public service must do. We do one thing, never made it to the world: for the first time, a platform Oct you put in the game in this manner, with an original production of six weeks. We do so to explore the full potential of the Rai, the only one that can do it and doing it for the first time at the international level,” says Salini “In this project they worked with different structures, has worked throughout the Rai. Among our tasks there is digital literacy and we do that with a great artist, to turn with ease as wide a public as possible. This is the Rai that I want, a Rai that risks and innovates. This is what we do with the new platform”.
“on The 4th of November there will be a new release of the platform, all new, with a new interface, a new positioning and new content architecture. RaiPlay enters the market full of competitors, but does so with his signature, his style,” explains the director of the Rai Digital and RaiPlay Elena Capparelli . “We are a public service and we want to engage a varied audience – he adds – we want to get in all the houses and intercept both who is used to sailing on digital platforms, and who is not, is who it is, but it is not on Rai because it has found content that he is interested in. There is a great emphasis on Fiorello. This will lead to an increase in access to digital platforms”. Today RaiPlay part already with 12.5 million registered users, the video seen are 488 million in the period from January to September 2019, with a + 75% from 2018.
Fiorello jokes about his fifteen minutes on Rai 1 “in which I want to interview the politicians, because the premier Earl did not listen to high on Rai 1, true?” joking “but it was not his fault, who led the special?”. Laughter, jokes, Salini laughs a little but Fiorello snatches the promise of being interviewed. While Amadeus will be one of the guests of Viva RaiPlay on Rai 1, already in the first episode. Fiorello confirmation that “will be a guest at Sanremo. To Amadeus I asked him to leave me alone until December 20 and then we think about what we can do. But that I go to Sanremo is secure, we said 35 years ago in Milan. God forbid. You will probably also Jovanotti, it would be nice to do a threesome”. There is the possibility that the the After go only on RaiPlay, “it is a good idea that I launched myself. Because After you do it not only on RaiPlay?”, he said Fiorello. And Salini: “In Sanremo we’re working on it, we are evaluating”.
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