It is one of the most beautiful sounds of the celebration in the evening: If you reach for the bottle, the lid opens and a soft hiss escapes technically, the only acid a little coal. In the head of this noise, but much more. Relaxation. Anticipation. A whole cascade of emotions is set in motion. Not for nothing it is said colloquially, it’s the hiss of a beer.
That the carbonic acid comes in the bottle, to whom we owe, among other things, the German jeweler, Jacob Schweppe. He is one of the pioneers of the carbonation – so the displacement of water with carbon dioxide. His method, he was in 1783 a patent. A different man was actually much earlier: the English Apothecary Thomas Henry. However, while Schweppes Name came to world fame, and for decades on millions of bottles emblazoned, remained Henry the Underdog of the story.
decided by the year 2010, as a young Berlin-based company, established beverage giant challenge – and Henry’s name and likeness, in style, in the high collar, Tonic bottles printed. The battle of the 18th. Century was included in the drinks shelf. In the first year alone, three million were sold bitter lemonade.
From Berlin to a global brand
Since last summer, Sigrid Bachert, the managing Director of Thomas Henry. You want to make German a global brand. “Our main markets are Germany, Austria and Switzerland,” says Bachert. However, the foreign business to submit to: “We export a total of 54 countries, 30 percent of our revenue we generate outside Germany.” The largest markets away from the Federal Republic of Germany, Ireland, Italy and the Netherlands. Only with great Britain the Berlin struggle – the Kingdom is firmly in the hands of competitors Fever Tree (click here to read an Interview with Fever-Tree founders Tim Warrillow).
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“at the moment we are focused very on Europe routes, but our sensors on all the other continents.” To succeed in this with new, unusual products. Because in order to be successful, you have to stay in the conversation. Not only the customers, but also those serving the Drinks. The latest addition is a coffee Tonic. “The idea behind this comes directly from the Bar,” says Bachert in an interview with the star. “For many bartenders, it’s quite common to brew a strong Espresso to give him on ice and with Tonic Water to fill. That’s a Kick in the final hours of work.”
The Mix is unusual at first glance, but his Fans. “Especially in Scandinavian countries, the drink is traditionally a lot of coffee. We are excited to see how it is in the US, will arrive. In June, we brought it to New York.” Even otherwise, the effort is to make the brand known. Recently, the company launched a private cocktail book on the market that will appear in a few months, also in English. In addition, the company is a Partner of the annually awarded “World’s Best 50 Bars” – quasi-the Michelin star of the bar scene.
Ranking: these are the ten best Bars in the world – the number one closes soon Fullscreen
seat 1: Dandelyan, London
The Bar in the Mondrian Jetbahis Hotel in London for years. In the past year, she landed in second place, well, it was enough for the gold medal. The Drinks are top-notch, as is the Service. If you want to stop by here, you have to hurry, however: The top Bartender Ryan Chetiyawardan has recently announced that the Dandelyan will be closed in the coming year.
More information can be found on the Website.
In the shadow of the Gin
the Berlin-based Start-up is a globally active company, thanks to the founder of a product: the Tonic. It stands out with a higher quinine content and is the bitter material of the competition. And it came at the right time, as the consumer of the required products away from large corporations. In addition, the Gin Boom was beginning. The Gin and Tonic, Thomas Henry was great.
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But forever the Boom will not last, the Sigrid white Bachert. Two, three years, maybe even appreciates you. Especially in the bar, the potential has not been exhausted yet. In the bar scene, but the interest to go back gradually. What comes after, can’t say Bachert, despite her more than 13 years of experience in the beverage industry. “We don’t know – like all on the market – what we have set from 2020,” says Bachert.
you Would have to set a Trend that would vermouth make the race: “wormwood could be a big Trend, and has the advantage that it is quick to produce.” Some would also go for Rum, the barrel storage, make the production more complex. “Tequila is so great, because the flavor profile is just very special.”
Therefore, Thomas Henry produced no coke
The soft drink par excellence is missing so far in the Thomas-Henry-Portfolio: Coca-Cola. This is not a coincidence. Cola have a learned flavour profile and is limited to brown spirits such as Whisky and Rum. “Therefore, we have decided to be active against a Coca-Cola and currently has no plans to change that,” explains Bachert. The new products the company is working, does not want to betray the Boss. “Only so much: It doesn’t have to be always a Tonic.”
another Trend in the industry of fermented beverages. Kombucha, Kefir and kvass will find more and more followers. So far, these are but a niche: “The revenue will remain carriers Tonic, Ginger Beer and Ginger Ale. It will show, who lands the next big pitch,” explains Bachert.
“We don’t see ourselves as a thirst quencher,”
The big throw, the competitor hands searching desperately. The star visited a few months ago, the innovation lab of Coca-Cola in Brussels, the breeding of the beautiful, brightly-colored soft drink world site. Here one is working with high pressure on supposedly healthy soft drinks, in which, however, often sweeteners such as aspartame are stuck. In studies, the substance is controversial. In spite of the numerous animal experiments as well as observations of and experiments on human beings is still not clear what sweeteners cause in your body.
Thomas-Henry-managing Director Sigrid Bachert yet the flavor is not an Alternative to conventional sugar. “So far, I still have no sugar-free Tonic drink that tastes just as good. Sugar is a flavour carrier and has its function in the combination with alcohol.” You can see their products not as a thirst quencher. “We are eggn Filler, the second part to the alcohol. As a pleasure drink, we advertise for a moderate use.” Sweeteners are for you “no Alternative”: “Everyone is waiting in the industry on the miracle substance that tastes like sugar and has no calories. But he has still not been found.”
Drink without Turns
The next big thing is not giving in the next year up to the counter. Instead, it could be the same as always – just different. The trademark Siegfried Rheinland Dry Gin brought a non-alcoholic Version of the juniper spirit on the market, the calories is arms herbal water for Mixing “Wonderleaf”. From the UK, the alcohol free liquor “Seedlip”. The Gin and Tonic alcohol-free.
“alcohol free spirits are first of all a strange idea,” says Bachert. Many Cocktail-lovers should give it to her right. “I believe, however, that they have a future. In the case of younger people, enjoyment is a big issue, but you want to take less alcohol.” The biggest Trend so maybe the Drink without Rotation. “If tomorrow, in the Bars, only non-alcoholic Drinks served would be, it would be for us not a disaster.”
the report of the week visit to the innovation lab, A giant begins to falter – such as Coca-Cola reinvent
The profit will goes back, the dominance of the big Mainstream brands crumbles: For Coca-Cola is no longer enough it for a long time, sell coke, Fanta and Sprite. The group is in the process of change. How the new strategy should look like, has been the star in the case of a local visit.
By Denise Snieguole Wachter
