Load and bezakte the women with the trolley and goodybags on the train; for many, it is a signal, that is, the Huishoudbeurs has been started. How do you see this event, which is now around 75 years, it is organized, it looks like, and how it is keeping up with the times?
Pauline Smith (39), together with her mother (70 years from the end of August, the train is at the Huishoudbeurs at the RAI exhibition centre in Amsterdam, a trip of 2,5 hours. “It’s a nice mother-in-dochterdagje out of it,” she says.
Smith and her mother aren’t the only ones. In 2018, went to the Huishoudbeurs 211.350 site visitors. It was 92 percent women and 46 percent are married, and have children. “It’s always been a feminine event ahead of being,” says event director Nicole, Babay. “But men are certainly welcome as well. We can see that many of them, as tassendrager to come.”
This year, the organization is once again more than 200,000 visitors a warm welcome. The organisation says that the number of visitors each and every year that number is true, but it’s a bit up and down, to fluctuate, because some of the visitors, only once in a few years to come.
“In 1955, and went to the Huishoudbeurs is still between 17: 00 and 19: 00 to the women in front of their husbands and were able to cook.”
Nicole, Babay, beursmanager
The first edition of the Huishoudbeurs was in 1955 and from the start. “In the beginning was the exhibition between 17: 00 and 19: 00 to be closed, so that the women could cook for their men, and at evenig arrivals you have already cooked were,” says Babay laughs.
As a huisvrouwenevenement the stock market for some time. “That’s not a good idea, because there are not that many housewives and more. Most of the women are working,” said Babay. According to figures from the Dutch Central Bureau for Statistics (CBS) were included in the 2018 and account for some 3.8 million out of a total of 8.4 million people is a woman.
“A woman is not a man with an apron is in order,” said Peter van Aelst, programme manager of the Leisure and Events at Breda University. Van Aelst is the stock market a lot more than he thought. It is to him that it is not traditional or out of date, as he had expected.
“Rico Verhoeven, for instance, is a boksworkshop,” he said. “The company is in on the latest trends, such as the shape,” says Van Aelst. “I think it depends on the program-not a lot of the magazines and now focus on it.”
Program varies from reptiles to keep up to dance < / p> At the Huishoudbeurs has been, among other things, will give a lecture about how women and their ‘female ‘ factor’ can tap into for success, and an intense interval cardio workout where participants are on a small-trampoline-jumping. Also, there are a lot of different artists and dance groups.
Smith and her mother do not have a fixed plan for the Huishoudbeurs, but we want to especially in the Food and Drink hall pass. The jokes that people make, as they are at the trade show to find them, but it is exhausting.
“Laugh on the Huishoudbeurs, I think superflauw and short-sighted,” says Smith. “The stock market is a very hip and fun. You can get all the latest trends to spot in the field of food and useful household gadgets.”
Household demonstrations are still in vogue < / p> Although the Huishoudbeurs is more of a lifestyle event as it has become, there is always the attention of the house, in the garden, and keukenklusjes. “There are still many demonstrations, such as windows, pieces of cloth, or to try out a new schilmesjes, and that will remain in demand,” says Babay.
The name of the stock exchange, it is still a bit old-fashioned, think of the la times. “It sounds too much like something out of the fifties. Today’s woman is not a man who is wearing an apron in the kitchen.” He will remember that in the stock market, the name it retains as a kind of geuzenterm.
Babay commented: “It’s not the most obvious name-and the ‘household’ is not a nice word. However, if we change, we get visitors for a while as it is such a well-known name. Therefore, we cherish him for it.”
at The Huishoudbeurs will take place from 22nd February to 1st of march at the RAI, Amsterdam, the netherlands. The admission is 19,50€.
