“We lose less money to close than to keep the teams with the attendance demoralizing,” says the director of the institution.
For the first time in its history, the Grand Rex cinema will close its doors in August. The complex parisian of 7 rooms of cinema, which has existed since 1932 and is the victim of a large decline in attendance and the absence of blockbusters, as a result of the health crisis.
“Between the decline of attendance and the offer too low of films, especially american, which usually get the attendance in the summer, we have decided to close our doors as of August 3 in the evening. Our reopening in late August, will depend on the movies to the shows”, said this Monday, Alexandre Hellmann, director of the Grand Rex.
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“We lose less money to close than to keep the teams with the attendance demoralizing. If all goes well, we hope to reopen on August 26, with a big american release, before a marathon of Harry Potter that we are going to propose anyway from of 29,” added Alexander Hellmann.
“Address the reality of the moment”
After the postponement of the Tenet of Christopher Nolan, on which were the operators of the room for restarting the attendance, Disney has announced the postponement of his film to big-budget, Mulan, the version that is in the actual shooting of the famous cartoon.
In a message on its page Facebook, the cinema parisien points out that this temporary closure is taken “to address the reality of the moment”. “The films, especially american, see their releases pushed back each day. So we didn’t have enough new content to offer,” adds the complex.
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Located on the grands boulevards in Paris, The Grand Rex has a hall of 2700 seats, equipped with a giant screen of 300 m2, and also hosts concerts. A month after their reopening in the framework of the déconfinement progressive, cinemas French are facing a general decline in attendance, according to the Federation nationale des cinemas français, with rooms to the two-thirds empty.