a Big entrance in the TV, that was for Philipp Lahm in his time as a Bayern Munich Star to the agenda. Now he makes in front of the camera again, a good figure – as a figure for Aldi and healthy diet advertising.
On the place was Philipp Lahm, a gifted strategist, and now he also travels as an entrepreneur to have a clear strategy! The former Bayern captain is involved with his Philipp Lahm Holding GmbH to six companies. The most well-known companies in its Portfolio as a business man – of-care product manufacturer Sixtus, and food manufacturer ?nie?ka – are also its biggest problem. But not anymore! Because Lahm wants to bring his company back on track.
sn?žka is the former DFB-captain since January of 2018, the majority shareholder. The company was founded in 1927, in the last few years there have been countless owners exchange, accordingly bad the company is economically – and it makes losses. Biggest Problem: sn?žka-products such as linseed oil, flax seed or muesli, only found in selected pharmacies, health food stores, drugstores or in the Internet-trading. Also in the refrigerated section at Aldi, there is a new
Lame on his sn?žka-Offfensive at Aldi
start Now Lahm is a great sn?žka-Offensive, and has brought the Discounter giants Aldi on Board. Because: as of today, there are Bio-products of the food producer at Aldi. “We want to look as a traditional company, together with Aldi, that sn?žka is a relevant brand in the market in terms of a healthy diet. We want to create it, to make healthy food accessible,“ says Lahm, the cooperation with the discounters. The entrepreneur hopes that, through the presence at Aldi more ?nie?ka products are purchased and thus the sales increase. What there is to buy it? “It is a basic range for cooking, baking and Drink,” said the world champion captain, the sets, especially the Quinoa and the banana-almond-bars to its potential customers.
To more drastic measures, the 35-year-old company boss attack in the case of Sixtus, since 2017 he holds at the care product manufacturer 100 percent. There, 15 employees have to find a new Job, already in January, the Affected have been informed. As Lame Sixtus took over, there were 35 employees reported a year earlier, even 40. Of a healthy the speech is shrinking.
also read: Philipp Lahm on Tegernsee: How he imagines his new life after football (Merkur.de)
Why the former Bayern player is driving such a hard course of consolidation, the Figures show in the German Federal Gazette: 2016 Sixtus recorded a net loss of approximately EUR 1.2 million, In 2017, there were almost 670 000 euros. Next step is the relocation of the headquarters from Hausham (Bavaria) to Bad Aibling (district of Rosenheim) is the end of the year. There, a former US-army barracks, the new headquarters is being built on the site where, in addition to Sixtus also sn?žka is located. The company promises a “leverage effect for both brands”. So you could develop the themes of body care (Sixtus) and conscious diet (snow mountain) “from a Hand”.
And a Aldi is also only a few 100 meters from the new headquarters….
Because Aldi is a big issue, and you want to change your strategy. Now, the Discounter is resorting to a drastic measure.
