Edeka products from three popular brands from the shelves, including a popular candy. The supermarket chain will be opening.
Hamburg – Especially at Christmas time, when sweets are particularly popular, the supermarket chain Edeka is a hard strategy. In order to achieve better delivery terms, boycotted Edeka popular products from three brands and takes them off the shelves. The result for the customer: you can’t buy (at least for the time being), these products at Edeka.
also read: Aldi announces new: These products there are only a few days long.
Edeka boycotting popular brands: Mars, Red Bull and Heineken to be affected
the products, which takes Edeka from the assortment, is a popular article of the brands, Mars, Heineken and Red Bull . How the food magazine reported, it should be in the Mars products to 56 articles. Including the M&M’s, Snickers, and Amicelli, but also pet food such as Pedigree. The Mars chocolate bar itself or Whiskas will be spared, at least for the time being. In the case of Red Bull Edeka boycotted a total of 21 articles, and Heineken 14 products from the range.
+ In the case of Edeka brand products, Mars, Heineken and Red Bull land (for now) in the shopping cart.©Patrick Seeger/dpa
Whether and when the products of the brands Mars, Heineken and Red Bull will again be offered by Edeka, depends on the kindness of corporations. For the time being, re-orders, however, and customers have to rely on alternative products . While Edeka is taking but in a price-fighting products from their shelves, advanced Aldi product range.
Edeka banned popular brand products because of price war
It’s not the first Time that Edeka food groups creates. What looks but especially at Christmas time, as a Edeka would cut itself into his own flesh, but already this year, with products of the brand Nestlé . After the supermarket chain was able to achieve with a Boycott of Nestlé products, better purchasing prices (Merkur.de* reported), try it now with Mars, Red Bull and Heineken. Also buying land to put in last autumn, so with large corporations.
Even if it is perhaps some customers are less fond of products of the mentioned brands are missing, trying to Edeka to take advantage of its market position. As the largest food retailer in Germany and part of the European purchasing Alliance AgeCore the retailer giant has a market position, which may put the manufacturers under pressure and what Edeka delivery in this case for better terms and conditions wants to use. Because even if Edeka, the economy is week to on space 1 of the biggest food retailers, have the company growth . And this type of price war is for Edeka, the easiest way to save money through lower purchase prices. The possibility of the prices for the customers to lift, rejects the company.
Also of interest: luxury deals at Edeka and co.
Fresh oysters, venison medallions or champagne, is Christmas a large number of fine dining this year again in the shelves of Aldi, Lidl and co. The little luxury to the Festival has developed to become an integral part of the offer of the discounters. No wonder, because at no other time of the year, German consumers ready to spend so much money.
“are The weeks before Christmas for the food retailers, the most important in the whole year. In the Christmas week of sales for the discounters is increasing by 30 percent compared to an average week, for super markets by nearly 60 percent,“ says Hogen, the trade expert of the market researcher Nielsen, Fred.
According to a Nielsen study, 97 percent of German citizens Christmas with good food connect, “only” 90 percent with gifts. On average, German households want to spend this year, about 117 euros for the food of the feast days, revealed a recent survey by the consulting firm Deloitte.
from it as much as possible off, have strengthened the discounters Hogen, according to their range of Premium products Oleybet for the Christmas season for years. “With the touch of luxury you want to show to the super markets flag,” says the industry expert. However, despite these efforts, the time to stay in front of the Firmly the domain of the supermarkets such as Edeka or Rewe.
see also: Aldi Nord threatens to be a fiasco or scandal with the manufacturer: country of purchase raises many well-known brands from the shelves
*Merkur.de is part of the nationwide Ippen-Digital editors network.
