Celebrities have a powerful effect on marketing, bringing attention, trust, and credibility to brands. But did you know that they can also impact a brand’s search engine optimization (SEO) results? According to Michael Melen from SmartSites, celebrities can boost trust, links, and publicity, all critical components for Google’s search algorithms. As a result, celebrity-owned brands often dominate search results, appearing on the first page for competitive keywords.
For example, George Clooney’s Casamigos Tequila ranks on the first page of Google for ‘tequila’ due to strong backlinks, like an article mentioning the brand alongside pictures of Clooney from the past. Similarly, Aviation Gin, previously owned by Ryan Reynolds, achieves first-page success for the search term ‘gin’ with Reynolds’ face featured prominently. Beats by Dre, founded by Dr. Dre, continues to thrive in search rankings years after its acquisition by Apple. Kim Kardashian’s Skims brand also enjoys top rankings for ‘underwear’ and ‘shapewear,’ with a Bra Size Calculator page drawing significant traffic.
Mark Wahlberg’s Municipal apparel brand has seen impressive success, generating over $1 million in organic search traffic value each month. Wahlberg’s celebrity status and media features have contributed to Municipal’s rise in search rankings. The impact of celebrities on SEO is undeniable, with their visibility and engagement driving consumer interest and boosting brand visibility.
As Google’s algorithms evolve, the future of celebrity impact on search rankings remains uncertain. Will celebrities continue to influence SEO, or will other factors become more important? Regardless, Google’s focus on delivering relevant search results means that celebrity-endorsed brands are likely to remain prominent in search rankings as long as consumers show interest in them. The connection between celebrities and SEO is a fascinating aspect of digital marketing, showcasing the power of star power in driving online visibility and brand success.