Thousands of Taylor Swift fans, also known as Swifties, had a huge impact on the city of Edinburgh while the singer’s billion-dollar tour was taking place in town. Businesses experienced a surge in sales as fans flooded cafes, bars, and tourist attractions in the city center during The Eras Tour at Murrayfield Stadium.
One highlight of the fan frenzy was the Edinburgh Taylored Taste Trail, where shops, cafes, and restaurants offered cocktails, mocktails, and treats inspired by Taylor Swift’s songs. From Blank Space chocolates to Shake It Off confetti creations, fans indulged in a variety of themed delights. Some businesses even went as far as creating handmade friendship bracelets for their customers, a tradition among Swifties to symbolize their love for the singer.
Lauren Stenhouse, owner of Coro The Chocolate Cafe, shared that they sold over 100 Taylor-inspired chocolate fondue boards, making it their best weekend since opening. The overwhelming response from fans brought a sense of motivation and excitement to the small business, highlighting the positive impact of the tour on the hospitality industry.
At The Alchemist, handmade friendship bracelets were given out to customers along with certain drinks, adding to the community spirit among fans. The bar manager, Claire Meikle, mentioned the presence of many fans from the US and Canada, who found the concert experience in Edinburgh more affordable compared to their home countries.
Meanwhile, the Camera Obscura & World of Illusions in Edinburgh attracted Swifties with a Giant Kaleidosphere and a cardboard cutout of Taylor Swift, creating a buzz among fans. The interactive displays and themed attractions added to the excitement of the concert weekend.
Sweet Paradice Desserts also joined the celebration with a 19-piece menu inspired by Taylor Swift, embracing the singer’s love for pink in their offerings. Fans like Ailsa Cameron and her sister Amy shared their experience of attending all three shows in Edinburgh, highlighting the thrill of hearing surprise songs and creating lasting memories at the concert.
Overall, Taylor Swift’s presence in Edinburgh not only brought joy to fans but also boosted local businesses and created a sense of community among Swifties. The impact of the tour on the city’s hospitality industry was truly remarkable, showcasing the power of music to unite people and create unforgettable experiences.