The US Olympic and Paralympic Committee has taken legal action against Logan Paul’s energy drink company, PRIME, for allegedly using trademarked symbols and phrases without permission. The lawsuit, filed in the United States District Court for the District of Colorado, claims that PRIME featured NBA star Kevin Durant in a promotion that included phrases like “Olympic,” “Olympian,” “Team USA,” and “Going for Gold.”
According to the lawsuit, the Olympic Committee contacted PRIME on July 10 and requested that they stop using the trademarked phrases. Despite this warning, PRIME continued to distribute the drink and promote it on social media platforms. The committee believes that PRIME’s actions have been deliberate and in bad faith, causing damage to the reputation of the USOPC.
In response to the lawsuit, Logan Paul defended his company in a TikTok video, stating that the claims made by the Olympic Committee are baseless and unsupported by evidence. However, the committee is seeking to recover all profits made from the infringing products, as well as millions of dollars in damages.
It is important to note that the US Olympic Committee relies on licensing its trademarks to support Team USA athletes, as they do not receive financial assistance from the federal government. By using these trademarks without permission, PRIME has jeopardized the committee’s ability to fund the Olympic team and provide essential support to athletes.
The legal battle between the US Olympic Committee and PRIME highlights the importance of respecting intellectual property rights and trademarks. As the case moves forward in court, both parties will have the opportunity to present their evidence and arguments. In the meantime, it serves as a reminder to businesses and individuals to ensure they have the proper permissions to use trademarked symbols and phrases in their promotions and products.
