Several brands have reduced the quantity of their products while prices continue to increase.

Up to 45% price per kilo for ice cream, 43% for a soda… Several supermarket brands are sounding the alarm and have decided to display in the middle of the store the brands they accuse of “shrinkflation” . “Shrinkflation” is the process of selling you products more expensively by reducing their quantity in the packaging. Several examples are striking.

If you like iced tea, for example, perhaps you haven’t noticed that your favorite brand has reduced the size of its bottles. However, the price remained the same! It’s the same thing for those ice cream sticks that are less bulky and now more expensive, or those packets of crisps that no longer contain much except air and that burn a hole in the budget.

The Carrefour store chain has even drawn up a list of affected products, on the principle of “name and shame”. Said more easily: expose to the view of all the brands which use this method. “It is not a question of prohibiting the sale of certain products, nor of dissuading consumers from purchasing this or that reference, but of informing our customers as clearly as possible,” insisted Stefen Bompais, director of Carrefour customer communication, at LSA.

In all Carrefour stores, a label indicating the shrinkflation of the product is now affixed. In total, 26 products were identified by Carrefour as having seen their capacity decrease and their price increase in the brand’s stores. Well-known brands such as Lipton Ice Tea, Lindt, La Laitière, Lay’s, and Milka and Oreo are affected. Here is the precise list of products with the brand, the product reference, the change in format and the increase that this represents:

“As long as the prices have not changed, they will remain in stores,” added the Carrefour press release, interviewed by LSA. Be careful, however, if you are used to shopping online via drive or home delivery, take care to read the list carefully since Carrefour does not apply the same approach on site. No information is given to customers who fill their shopping carts online…