From France makes a new brand, the Premium-to conquer the Segment. However, the heavyweights in this area are in the distance.
Who holds what, drives a BMW or Mercedes. To include from the point of view of the French car group PSA – Citroen, Opel and Peugeot – is set to change in the next few years. Because from France, the young premium brand DS Automobiles is pushing for the German market.
“DS Automobiles”: Macron is already an
The brand has it but is not easy in Germany. The established brands are too strong for “DS Automobiles”. But at least it works in France. None other than President Emmanuel Macron has a DS as a state limousine. Now, the Autoland Germany to be conquered, according to the Handelsblatt.
so it runs but not so good in this country. The 2014, the brand sold worldwide this year, 53.000 models. But only around 4,000 cars in Germany . In comparison: BMW and Mercedes sold in 2018, over 250,000 premium models.
Currently DS Automobiles offers the “” in Germany, the models, the DS 3 and DS 3 Cabrio, as well as the DS 7 cross back. In the next year, the DS 3 cross back.
style: Audi e-tron – the electric SUV, Tesla competition?
“DS Automobiles”: 30 DS-retailers in Germany
the French are not Discouraged but. DS-Germany-in-chief Patrick things is aware that it is not easy will, a a new car brand in Germany , Sekabet he told the Handelsblatt. Therefore, we put little money into the Marketing. First, they wanted to expand the dealer network. Currently there are only 30 dealers in Germany offer a DS.
Also in the racing DS is already active. Since 2015, the French get involved in formula E, the development of electric drives.
style: electric cars from BMW – The new i8-convertible in the Test.
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