After a price dispute with Unilever to purchase land grants to many of its products. Affected also well-known brands of Knorr to the Axe.
In a week, customers of the supermarket chain Kaufland in front of partially empty shelves. The reason: After months of price negotiations, pulls the supermarket chain Kaufland in the price war with the consumer goods manufacturer Unilever, the emergency brake.
Because the company does not want to accept the price increase for the group, it throws to 31. December 2018, almost all of the products of Unilever from the shelves. “31. December purchase of land ended the decades-long business relationships with Unilever in Germany,“ the company said on Friday. Purchase country justified the step with the demand of Unilever to a drastic increase in price. This would have led “to significant increases in the sale prices, the market price would be gone,” complained the country of purchase.
beef escalates: purchase country throws up many well-known brands from shelves
the following products: Aresbet Axe, Signal, Knorr, moon amine, Pfanni, Bertolli, Unox, Lipton, Ben & Jerry’s, Coral CIF, Domestos, Dove, Rexona and Duschdas are Affected. Only a few selected ice creams from the Unilever offer wants to sell the chain. Previously, the “Lebensmittel Zeitung” and “Handelsblatt had reported that” about it. “Reasons for this drastic price increases, as well as unilateral Changes to the terms and conditions of Unilever,” explains the country of purchase in relation to the “Lebensmittel Zeitung”. The products make the report referred to in 300 million to 350 million euros in sales.
trouble with land purchase: breaking in?
Unilever was initially not receive any comments to the step. The “food newspaper” reported, citing well-informed circles that the company had taken the break in purchase, because the dealer in Germany, growth rates of previous years, but still every year conditions improvements is demanding. The have made him one expensive customer.
Also of interest: country of purchase has an interest in the supermarket chain Real
Kaufland has an interest in the supermarket chain Real, the Metro group wants to separate. According to information from the German press-Agency, there are around a handful of interested parties for Real, including at least one strategic Investor. The “Handelsblatt” (Thursday) reported that the rival country of purchase, the belong to, such as Lidl the Schwarz group, have signalled their interest.
you can also read these topics to Kaufland, Aldi, Edeka and co.:
Edeka brand products off the shelf – Popular candy away
Aldi-throw product to 8.02 PM sold out already – then it POPs up in another
innovation in dm: Sight could be some surprise
callback on the country of purchase This product you will not eat
Extremely dangerous bacteria: recall in case of Lidl, Aldi and Netto
mke
