in The Aldi-group, it differs only in Aldi Nord and Aldi Süd. In Austria, the Discounter’s dancing with the name Hofer from the series – now it is clear why he is in the neighbouring country.
Mülheim/Essen – and Aldi is known all over Germany and not only there. Meanwhile, the discounters and is represented also abroad with numerous branches. If also be divided into the spheres of influence of Aldi Nord and Aldi Süd: there are, for example, in Belgium, Denmark, France, Luxembourg and the Netherlands, only Aldi Nord. Aldi Süd is among others in Australia, Ireland, Italy, the United Kingdom and the United States.
the reason is that The discount giant split in 1961 along the “Aldi Equator”, which runs across the Ruhr into Aldi Nord and Aldi Süd. At that time, the brothers Karl and Theo Albrecht, the to date jointly led by Albrecht KG, were divided among themselves.
was maintained in The division into North and Südvariante abroad strictly. So far, so clear. However, other names feature under the well-known Aldi Logo always causes issues.
In Austria, hot, Aldi stores, Hofer
A country dance, finally, at least with regard to the name, completely out of the series. Because in Austria, Aldi is called “Hofer”. How chip.de reported, for two reasons: firstly, the Name Aldi was the end of the 1960s, as the German group has expanded to Austria, already protected. The “noble food discount” had secured the name.
on The other, Aldi took over in the Wake of the Expansion of the Austrian group Hofer, which had been founded some years earlier by Helmut Hofer.
join in and vote
As the Hofer stores in Austria already had successfully established itself, decided by the German discounters giant short-hand, to stay in the Austrian variant of the tried and true name of Hofer. And also in the neighboring country of Slovenia, the name Hofer was for Aldi-stores.
Which is the Russian Discounter Aldi could make in Germany, soon competition: learn more Merkur.de*.
also read: In Germany, Aldi Nord write-in stores now-for the first Time in the red.
Aldi changes the price strategy of radical and is to delight customers
*Merkur.de is part of the nationwide Ippen-Digital editors network.
