The online advertising in public service broadcasting, from Wednesday, are no longer based on the browsing habits of internet users, confirms the Star is from the date of notification by the trade magazine Emerce. The foundation takes care of the online ads for the NPO, and all of the web sites and applications on the various networks, channels and programs.
The advertising to the playing of the video, and the web sites will be shown. Before this, the Star, the use of the so-called volgcookies, small files that are saved to the internet to register in order to receive personalized ads to show you.
The online ad for the public broadcasting company will now be based solely on the content of the program. The Star of analyze this and the Teletext subtitles. In this way, a program, for example, an advertisement for a vacation can be placed. In this way, the targeting of advertising to a specific target is called the target.
now, In 2019, the Star of the provision of advertisements from the internet, on the basis of the cookies is not enough. “It turned out that this is the same success, if not better, made than targeted ads based on cookies,” says a Star spokesperson, Petra, Foppes at NU.nl. “And with the ads on the basis of the context, there will still be a target of this.”
finally, The Star positions are advertising on the public broadcasting system as a way to “have a lot of respect for the privacy of the user. The question is what are the data to or interest in the Star before the volgcookies was distracting, but now it is missing, the spokesman said no immediate answer to give.
See also: Why you get online, you in order to customize ads to the look
