retailers such as Aldi, Lidl or dm have enormous difficulties to find enough staff. Why is that and what the companies have therefore come up with.
whether at the checkout, the goods are no rooms or in the warehouse: retailers seem to fall in the search for suitable staff in a tight spot.
As of the Lebensmittel Zeitung (LZ), the trade journal for the retail trade, reported, complaining of numerous retailers about their problems, to fill their Vacancies, the Austrian supermarket chain, Spar. “The Situation is particularly dramatic in the case of apprentices,” said the company spokeswoman Nicole Berkmann: “We are with 2,700 teaching the largest private apprenticeship trainers in Austria, were able to fill in the past few years, but only about 2,300 of teaching.” The company, therefore, as an attractive employer.
Generation Y places high demands on the employers
Also in Germany, it looks not better and companies are desperately looking for solutions to lure the young talent. So also in the case of Tedi : “The vast number of our employees in the Generation Y belong to,” says Kristina bulk, HR Manager at Tedi, the LZ. “This represents a completely new demands on the own work, what companies, and especially managers react.”
read the case tz.de* : the Same three times in Munich, Germany: Lidl’s stores completely new way
And these requirements, some companies may be a headache, even if the Trend has been going on for years in this direction: Flexible working hours and places of work , the flatter hierarchies , as well as a better project – and network organization are in great demand among the young Generation. “For me, it is therefore very important to think of HR services and solutions even more from the employees,” said bulk. And you have to take in the future welfare of, all employers, for an example, in the race for the professionals, not empty-handed.
also read: In these ten Details, you will recognize good employees.
Aldi, Lidl, dm & Co: the retail sector is responding to the Situation
Aldi Süd the staff wants to tackle misery in the future with a better recruitment system. “Currently, we are optimizing the whole of the Candidate Journey in order to make the recruitment process as transparent, easy and fast as possible,” says Kamila Kwasny, head of HR-Marketing at Aldi South in the LZ. This will be deleted for some items such as the Letter . Employees should be established and reinforced as a brand Ambassador, “the change of Aldi Süd forward successfully,” said the Manager.
Also interesting: cashier grabs: that’s Why you would never work at Aldi.
discount competitor Lidl invested already heavily in the development of its employees: “as part of our Talent management our employees benefit from a variety of national and international development opportunities, as well as diverse training programs “, – quotes the LZ, the company.
In practice, the Whole thing looks like this: Digital learning platforms, learning, Apps, an Online report issue as well as the introduction of the dual course of studies “Digital media” will provide for Lidl for fresh Wind and qualified employees.
the drugstore chain dm has worked extensively with the topic and wants to encourage its employees, particularly skills in the area of digitization: “in 2019, we will extend the offer of the application on employees’ Smartphones,” States Director Christian Harms. “So our Teams can co-ordinate staff deployment planning together using their Smartphones.”
read More: cashier grabs: The I experience daily in the discounters.
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