Because Aldi you change in front of a large Problem is your strategy. Now, the Discounter is resorting to a drastic measure.
Munich – Aldi is a major Problem. Since the beginning of the year, the Discounter also provides special offers on branded items. It’s great for the customers, but the group has apparently difficulties continue to gain – the Focus Online reported, citing the food magazine.
Aldi is resorting to a drastic measure, and increases the prices
To counter this, attack of the discounters now to a drastic measure: Aldi to increase its shelf prices to the level of its competitors. Thus, the company have at its special price promotions more room to play around with the price to go down.
first harbinger of the new strategy: In some branches of Aldi is the price of Langnese Cremissimo was raised to 3.29 euros. In the action business, the ice cream costs between the 1.85 and 1.99 euros.
change of strategy for Aldi: the way from the low price
With his special-price strategy had a set of Aldi, its arch-rival Lidl. The discounters to undercut the shelf prices of Lidl recently. As a result, Lidl and Rewe were in the low price battle. Aldi now wants to change its Image. To put instead of, as usual, on low prices, compared to the competition unattractive, are now about the new promotions for more customers.
Aldi fits – purchasing behavior changes
the buying behavior of customers has changed in recent years. The buying experience is about the Get hold of of bargain. For two years, Aldi Süd adjusts, for example, of its stores to the new concept “branch of the future”. A customer revealed, but some of the abuses that it also gave to the modernization.
Aldi sees itself often times the criticism of products of face. This time it’s going to be a children’s version of an important everyday thing: access to the kitchen and watch. How detail should that be?
A new reduction in the price of the discounter is expected to provide joy for the customer. Günther Jauch the new Aldi could be price but in a bad mood.
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