These content creators accuse the platform of discrimination against African American artists and accused him of the exercise of power disproportionate.
A group of content creators on YouTube, has launched a legal action against the video platform of Google, which they accuse of discrimination against African American artists.
The plaintiffs “bring this trial to repair the racial discrimination systematic, open, and intentional violations by Google/YouTube”, they say in the preamble to their file of more than 200 pages, filed Tuesday in federal court in california.
“good demographics”
Kimberly Carleste Newman, Lisa Cabrera, Catherine Jones, and Denotra Nicole Lewis consider that the platform has power disproportionate on the video content available and on the way to earn income.
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The business model of YouTube, like most social networks, is based on a targeting advertising very late and on a very large scale. The price paid by advertisers and the amounts collected by the creators depend on many parameters, including the number of subscribers to a string, or the number of views per video.
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the subsidiary of The american group “divides the video content as a function of ethnicity, identity and points of view in order to sell advertisements to third parties, without addressing content”, argue the plaintiffs.
The platform monetizes the creators of the subscribers and the public fall into the ‘good demography’ and pays them millions of dollars every month, and that these individuals comply with the rules of the network or not”, they add. Google had not responded to a request from the AFP in the immediate future.
Already accused of discrimination
Each of the four creators acknowledge in addition to YouTube have removed videos, or even their chain, without a valid reason or for no reason at all. This legal action occurs in a context of tensions on the issues of racial equality in the United States.
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hundreds of thousands of people mobilized in the streets and on the social networks, to protest against the police violence and systemic racism, since the death of George Floyd, an African-American, by a white policeman. In response, some authorities have launched reforms and many companies have shown their solidarity with donations, concrete initiatives and promises to recruit a workforce more diverse.
Google, in particular, on Wednesday announced the payment of $ 275 million to various causes, to fight against racial discrimination, of which $ 100 million already promised by YouTube to support the artists black.
Read our complete file
YouTube, the video platform giant Google
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In the past, the platform has already responded to accusations of discrimination against the LGBTQ, for example) by denying their existence as a unit, whether it is automated systems for the advertising or the moderation of content.
