The city of Utrecht has developed a new brand identity and hence a new logo. The design has been modified to make it more digital, to be able to use it.
The last style was only six years old. According to the church, it was necessary to get the style to match. This was the last logo is too detailed for a digital application. This problem may occur even if the logo was printed.
Also, there were several elements of the visual identity is not to be used in digital products such as e-mail signature, interactive pdf’s and e-newsletters. Another reason was the accessibility of the contrast in the style it was not very useful for visually impaired people.
The new brand identity will be introduced gradually. The printing and the stickers is for a period of two years.
