Excitement to be expected at 1600 Pennsylvania Avenue: Joe Biden will host leading K-Pop group BTS on May 31 as part of a series of events celebrating the Asian community in the United States and exposing the racism it faces the object. The White House wants to see BTS as “ambassadors of youth who spread a message of hope and optimism” to the world.
The American president will discuss with the most influential boy band of the moment “the inclusion and representation” of Asians, but also “the racist crimes and discrimination against Asians, which have become increasingly important subjects these years,” according to a statement.
It’s been a long time since the fame of these seven artists in their twenties has crossed Korean borders to sweep the world, and therefore the United States: three of BTS’s songs have appeared at the top of the Billboard, the American chart of the most popular songs. They posted record annual revenue in 2021 of over $1 billion, driven by online content and album sales.
The communications team of Joe Biden, 79, and the oldest president ever elected in the United States, has launched since his arrival at the White House a massive offensive aimed at young audiences, through collaborations with a number of stars and influencers. We thus saw at the White House the last sensation of American pop Olivia Rodrigo, or an adored group of teenagers, the Jonas Brothers, who came to record videos with the American president in order to promote vaccination against Covid. -19.
