ANTI-INFLATION BASKET 2023. The anti-inflation quarter begins this Wednesday, March 15, 2023. Many supermarkets are concerned for a period of three months. Overview.
[Updated March 15, 2023 at 08:58 AM] The anti-inflation quarter begins this Wednesday, March 15, 2023 for a duration of three months. In reality, each large retailer can charge more attractive prices on a selection of their choice. Lidl, Leclerc, Super U, Carrefour, Casino or even Auchan are taking part in the operation to enable the French to fight against galloping inflation. But then, how to find it? A blue, white, red “anti-inflation quarter” logo will be applied to the products concerned in your supermarket. The discounts will mainly be applied to the private labels of the brands. Indeed, they have more freedom on these brands, and can therefore cut their margins more significantly.
All consumers, without distinction, have access to the anti-inflation basket since Wednesday, March 15, 2023 as part of the “anti-inflation quarter” system. It is not conditional on the level of income. The only real requirement on the part of the government: to see the promotions in the different brands register over time, at least for a quarter.
Discount giant Lidl is offering an anti-inflation basket of around 50 products from March 1, 2023. “It’s important to support these kinds of ideas,” said Marc Biero, Executive Director of Purchasing and Marketing at sign on BFMTV on February 1st. The Lidl basket is made up of organic, fresh, frozen, grocery, cleanliness and hygiene products. The German firm wishes to choose “the products that are found the most in the cupboards of the French.”
Leclerc will not set up an anti-inflation basket, citing the fact that it is already the cheapest brand on the market. However, the brand plans to put forward its price comparator which records more than 4,700 national brand products in 400 stores every day.
The System U brand has already launched its own anti-inflation basket, with 150 products at cost price, as of February 1, 2023. This indefinite duration scheme concerns 150 products such as flour, pasta, mayonnaise, oil, coffee, honey, tuna, yogurts, milk, sandwich bread and other burgers. Exclusively private label products.
For its part, the Carrefour brand has launched an “essential and nutrition” basket of 200 products, 100 of which are everyday products. This system initially runs from March 15 to June 15.
The Casino Brands will offer 500 products at less than 1 euro, the price of which they will freeze, from March 15, 2023, for a period of three months, in all Casino hypermarkets and supermarkets.
“Customers will find in all Casino supermarkets and hypermarkets a list of 500 products, identical regardless of the store, at less than €1, and the price of which will be blocked for 3 months, from March 15 to June 15, 2023. These products are approximately half Casino brand products and fresh products, and the other half Leader Price products.They cover all the essential needs of daily consumption, i.e. a total of 48 product families: savory groceries and sweet, starchy foods and vegetables, cereals, dairy products and fruit compotes, body hygiene (shower gels, etc.), baby hygiene, housekeeping, animal feed, etc. “says Casino to Linternaute.com.
The Auchan brand presented its “anti-inflation, pro-pleasure solutions” in its latest official press release. It provides in particular from March 15, 2023:
The Auchan brand has also decided to change the rhythm of promotions by revisiting the “traditional” 2 1 free. Customers can always buy two identical products, and benefit from a third free that they can pick up later in store. This avoids over-storage, and exceeding the expiry date.
The massive rise in the price of raw materials affecting the cost of food for all French people has prompted the government to act. According to the research company IRI, food prices increased by 13.3% in January 2023 compared to the same period in 2022. An unbearable situation for many low-income households, combined with the soaring price of fuel and electricity. De facto, the executive wishes to protect the purchasing power of households thanks to a new device.
