The Name of MTS will probably say many, not much. However, the Wolfratshauser company is in the sporting goods industry, and in some areas the market leader.
Wolfratshausen – The iceberg it hit as a metaphor is pretty good: Huge he is, as a rule, however, to see only a very small part of him above the sea level. Similarly, a Wolfratshauser company. Few know of MTS. In the sporting goods industry, and the Hans-Urmiller-Ring-based company is a giant. The Portfolio of the owner-run company that includes the racket sport brands Donic turtle, Talbot-Torro and Unsquashable,the brand turtle for fun, Fitness, and Funwheel (roller sports), as well as the backpack-brand Wheel-to-Bee. The shops run by Jean-Marc von Keller as a partner and Sebastian Frey.
The beginnings of the company read exciting as an economic novel: Of Keller’s father in 1984, bought the sports area of the then financially into a tailspin struggling traditional Mannheim company turtle, since 1896, a developer and manufacturer of dolls and table tennis balls. The branches of turtle shared henceforth, in the sectors of dolls, toys, games and sports. The father have shifted to the production immediately, from the Baden to China, recalls Filius Jean-Marc. Because the celluloid, the Material from which made the table tennis balls in Germany, “was then purchased more expensive than later, the finished balls from China”.
in 1989, a rose from the basement junior in the company. The dad sent him to China to a company to build its own factory. Two and a half years, he remained and witnessed “incredible conditions”. He slept on wooden boards, and the power went out, again and again. “You have to say that Jean-Marc’s family went to a time to China, when it was still a common practice,” added from Keller’s companion Frey, who joined 16 years ago. Handy came to the company, that of Keller’s father in a second marriage with a Hong Kong Chinese woman was married. A positive side-effect of the double-China Connection: the Junior speaks Japanese, even today, “fluent in Cantonese”.
1992 founded the basement of the MTS Sportartikel Vertriebs GmbH with seat in Hamburg. The letters stand for the three at the time, brands Major (tennis racket, meanwhile, submitted), Talbot-Torro and turtle. The between station Gelting MTS landed in Wolfratshausen, the company headquarters with approximately 25 employees. Other locations Hong Kong (office, purchasing, product development, non-European sales), China (factory/table tennis), and Bremen. In the Hanseatic city, the bearing of a cooperating service provider is – what is Frey “makes sense, because the ships come from the North”. And “honestly, the level of wages in Bremen to another, in the southern surroundings of Munich”.
Over the years, the company grew. From the basement and Frey a fun sports-article series took to the historic brands in 2007. This “mixing area between games and sports,” says Keller, “that makes us even for the game market were interesting.” For Sebastian Frey, this is “a logical continuation of the turtle, which has its origins also in the doll area.”
turtle expanded in 2012, MTS will be offering for the Label Fitness. As a Partner, you won, next to Extreme skier, Bene Mayr, a sport the size of the district: For the green-and-black fitness equipment for home use promotes the former dietram Zeller Biathlon-icon Uschi Disl. The youngest horse in the brand’s stable of roller sports with scooters and Skateboards. It should not have been. Frey sees a turtle due to the brand awareness as “a still unpolished diamonds in the rough, you can still make a little something”. The two Directors are thinking about new products “this is the boundary between Sport and game”.
In the industry, MTS is now a big Player. The annual turnover of twelve million euros. Recently, the trade magazine SAZ named the company in the category of Fitness, Fun and action sports to the best suppliers of Germany. 2400 sports traders had cast their votes. The Wolfratshauser left to giants like Puma and Under Armour.
MTS “in table tennis-recreational area, two-thirds of the market in Germany”, quoted in Frey, the specialist sports trade buying group Intersport. Also on the sectors of Badminton and fun, it is according to the 43-Year-old “clear market leader” and in the occupied niches “is one of the most important suppliers in Central Europe, in the table tennis area and even beyond.”
reason enough for MTS to be in Public more visible. In the role of “hidden Heros” (from the basement) live it, while basically very good. But also in terms of the recruitment of labour, it is now time to position themselves more clearly. Not only the tip of the iceberg to be seen.
peb
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