PEUGEOT 308. The new Peugeot 308 is finally here! The new compact sedan inaugurates the new Peugeot logo and a plug-in hybrid version. Here’s all the info!
[Updated October 12, 2021 3:36 PM] This time she’s here! The new Peugeot 308 is revealed a little more via the launch of a communication campaign, including via an advertising spot giving pride of place to its new Peugeot i-cockpit driving position and its innovative design. The TV spot is likely to stick in your head, which takes up the famous “Mon manège à moi” by Edith Piaf, in a modernized version.
Unveiled in early March 2021, the Peugeot 308 is also finally being seen on our roads. The first models are in circulation and you can now discover this new 308 in Peugeot dealerships. Break SW, plug-in hybrid version, new Peugeot logo on its nose, this new generation 308 has a lot to reveal! The first tests of the international press have taken place and the commercial career of the new 308 will soon be able to begin even if the problems of supply in semiconductors could delay the production of the new Lionne. First photos, prices, engines… We tell you everything about this new Peugeot 308.
From the front, from the back, in profile and inside, the new Peugeot 308 is revealed in all its forms, here are the first photos!
What are the five facts to remember about the new Peugeot 308?
By presenting the new Peugeot 308 on March 18, 2021, Peugeot is not marking a major stylistic shift compared to its latest creations such as the 208 but is still claiming a real move upmarket at all levels, here is what to remember in five points:
The new 308 will be manufactured in France near Mulhouse in the Haut-Rhin and will be marketed in Europe from autumn 2021.
The price of the 308 has finally been revealed. As a reminder, this new generation 308 is currently available in petrol, diesel and in a plug-in hybrid version. At launch, the range consists of Active Pack, Allure, Allure Pack, GT and GT Pack finishes.
The Peugeot 308 is also available in a plug-in hybrid version via two versions at launch. A 100% electric 308 would also be in the cards, but its release is not expected before 2023.
In hybrid, gasoline and even diesel, the new Peugeot 308 seeks to please everyone and offers a truly diversified range. Thanks to the evolution of the EMP2 platform, electrification is in focus with two hybrid engines, here is the engine range:
Hybrid
Essence
Diesel
The hybrid is truly at the heart of the new Peugeot 308. Thanks to the evolution of the EMP2 platform, the 308 offers a broader spectrum of electrification. Although the model is not offered in a 100% electric version, two hybrid engines are directly presented by the manufacturer. The first is a 180 hp PureTech engine (132 kW associated with an 81 kW electric motor attached to the e-EAT8 gearbox). For this version, Peugeot announces up to 59 km of 100% electric autonomy. Second, the 308 is entitled to a 150hp (110kW) PureTech engine associated with an 81 kW electric motor attached to the e-EAT8 gearbox. This time, Peugeot offers up to 60 km of 100% electric autonomy.
If the hybrid takes up space in this new generation, Peugeot’s objective is to stay in touch with or even overtake the Volkswagen Golf, which has been offering an electric version since 2015. The Mégane is also in the brand’s line of sight in lion since the latter will offer a 100% electric version by the end of the year.
No stylistic revolution, the Peugeot 308 was one of the last models not to have been entitled to its turn as for the 3008, 5008 or even the 208 and therefore approaches it for this 3rd generation without offering big surprises. The sedan incorporates the light signatures of the lion brand with the fangs at the front and the claws at the rear with LED technology. Its style has evolved mainly thanks to the new grille, much larger and more imposing, which highlights the new Peugeot logo. Indeed, and we probably should have started with that, the big change in style concerns above all the integration of the brand new symbol of the manufacturer. Integrated at the front, on the tailgate or even on the rims, Peugeot has decided to put it well forward. The rear of the vehicle is a little more surprising with two exhaust pipes which interfere and which give a sporty appearance which contrasts with this version.
Inside, the Peugeot 308 goes upmarket with a new infotainment system that makes up the famous i-Cokpit made in Peugeot. A new 10-inch touch screen also comes to dress this new system. The new keys called i-toggles also give the impression of a real technological improvement. Thanks to a larger wheelbase, Peugeot also announces more comfort for passengers.
Peugeot highlights its technology in this new 308 and offers several new equipment and developments on driving aids, here is an exhaustive list:
Driving aids
The Peugeot 308 will also be in station wagon version, unveiled on June 21. There is also a slight increase in dimensions with now 4.60m long instead of 4.58 allowing in particular to increase the capacity of the trunk. Overall, the 308 SW will be inspired by the design of the 508 SW.
