ANTI INFLATION QUARTER. The various large retailers have published their anti-inflation basket offer which will come into effect on March 15 for some of them. For others, the promotions are already available in store. Overview.
[Updated March 9, 2023 at 9:07 a.m.] The anti-inflation quarter will begin on March 15, 2023. In this sense, brands have started announcing their various devices aimed at offering their customers a selection of products at low prices in the face of to the galloping inflation of which the country has been a victim for many months in the food sector 13.3% in January over one year. 50 products at reduced prices at Lidl, 500 products at less than 1 euro at Casino or even 150 products at blocked prices at Auchan… There are many initiatives within mass distribution. Only the Leclerc brand will not participate, considering that it is already the cheapest on the market.
As a reminder, the government and large retailers reached an agreement on Monday March 6 concerning the implementation of an “anti-inflation quarter” from March: “For three months, on a large range of food products from the newspaper that they have chosen freely, the French distributors undertake to go beyond their usual spring promotions” can we read on its official Twitter account. “So that French consumers can easily identify them, these operations will be labeled with a “Quarter anti-inflation” logo in tricolor colors: blue, white, red,” he added. The establishment of a food check was also mentioned by the tenant of Bercy for an experiment in the coming weeks at the departmental level.
All consumers, without distinction, should have access to this anti-inflation basket. It should not be conditional on the level of income. Only real requirement on the part of the government: to see the promotions in the different brands register over time, at least for a quarter.
You should already know that to allow consumers to identify the products affected by this anti-inflation quarter in the various supermarkets, a tricolor “anti-inflation quarter” logo will be present on the shelf, or in front of the products.
Discount giant Lidl is offering an anti-inflation basket of around 50 products from March 1, 2023. “It’s important to support these kinds of ideas,” said Marc Biero, Executive Director of Purchasing and Marketing at sign on BFMTV on February 1st. The Lidl basket is made up of organic, fresh, frozen, grocery, cleanliness and hygiene products. The German firm wishes to choose “the products that are found the most in the cupboards of the French.”
Leclerc will not set up an anti-inflation basket, citing the fact that it is already the cheapest brand on the market. However, the brand plans to put forward its price comparator which records more than 4,700 national brand products in 400 stores every day.
The System U brand has already launched its own anti-inflation basket, with 150 products at cost price, as of February 1, 2023. This indefinite duration scheme concerns 150 products such as flour, pasta, mayonnaise, oil, coffee, honey, tuna, yogurts, milk, sandwich bread and other burgers. Exclusively private label products.
For its part, the Carrefour brand has launched an “essential and nutrition” basket of 200 products, 100 of which are everyday products. This system initially runs from March 15 to June 15.
The Casino Brands will offer 500 products at less than 1 euro, the price of which they will freeze, from March 15, 2023, for a period of three months, in all Casino hypermarkets and supermarkets.
“Customers will find in all Casino supermarkets and hypermarkets a list of 500 products, identical regardless of the store, at less than €1, and the price of which will be blocked for 3 months, from March 15 to June 15, 2023. These products are approximately half Casino brand products and fresh products, and the other half Leader Price products.They cover all the essential needs of daily consumption, i.e. a total of 48 product families: savory groceries and sweet, starchy foods and vegetables, cereals, dairy products and fruit compotes, body hygiene (shower gels, etc.), baby hygiene, housekeeping, animal feed, etc. “says Casino to Linternaute.com.
The Auchan brand presented its “anti-inflation, pro-pleasure solutions” in its latest official press release. It provides in particular from March 15, 2023:
The Auchan brand has also decided to change the rhythm of promotions by revisiting the “traditional” 2 1 free. Customers can always buy two identical products, and benefit from a third free that they can pick up later in store. This avoids over-storage, and exceeding the expiry date.
The massive rise in the price of raw materials affecting the cost of food for all French people has prompted the government to act. According to the research company IRI, food prices increased by 13.3% in January 2023 compared to the same period in 2022. An unbearable situation for many low-income households, combined with the soaring price of fuel and electricity. De facto, the executive wishes to protect the purchasing power of households thanks to a new device.