Justin Baldoni, known for his work on “Jane the Virgin” and as a director of “It Ends with Us,” has recently found himself in the midst of rumors regarding a feud with co-star Blake Lively. Reports have surfaced suggesting that tension between the two actors has led Baldoni to enlist the help of veteran PR crisis manager Melissa Nathan to navigate the situation.
Justin Baldoni’s Decision to Seek PR Crisis Management
Amid speculation of drama with the cast of “It Ends with Us,” including rumors of a rift with Blake Lively, Justin Baldoni made the decision to hire Melissa Nathan’s firm, The Agency Group, renowned for its expertise in communications, reputation management, and personal publicity. This move comes as a strategic step to address the ongoing rumors and potential damage to Baldoni’s public image. While representatives for the actor have remained tight-lipped on the matter, the Hollywood Reporter confirmed the hiring of Nathan’s firm on Tuesday.
The decision to bring in a PR crisis manager indicates the seriousness with which Baldoni is approaching the situation. As a public figure, maintaining a positive public image is essential for his career and professional relationships. By enlisting the help of a seasoned professional like Melissa Nathan, Baldoni is taking proactive steps to manage the fallout from the rumored feud with Blake Lively and the rest of the cast.
The Alleged Feud Between Justin Baldoni and Blake Lively
Speculation about a potential feud between Justin Baldoni and Blake Lively first emerged due to Baldoni’s absence from several cast press events and group photos. Sources close to the production of “It Ends with Us” hinted at tensions between the two actors, with reports suggesting that Lively felt uncomfortable at times due to interactions with Baldoni on set.
According to industry insiders, Baldoni’s behavior during filming created a challenging environment for the entire cast, not just limited to Lively. Sources revealed that there were disagreements between Baldoni and Lively during the post-production stage, particularly regarding the editing of the film. This clash of opinions may have contributed to the strained relationship between the two stars, leading to rumors of a rift within the cast.
Despite the rumors and speculation surrounding their alleged feud, both Baldoni and Lively have yet to address the situation publicly. The decision to hire a PR crisis manager indicates Baldoni’s desire to handle the matter discreetly while ensuring that his professional reputation remains intact.
Implications for the Future of “It Ends with Us” Sequel
As discussions about a possible sequel to “It Ends with Us” circulate, the reported feud between Justin Baldoni and Blake Lively raises questions about the future of the franchise. While Baldoni’s production company, Wayfarer Studios, owns the rights to Colleen Hoover’s follow-up novel, “It Starts with Us,” his involvement in a potential sequel remains uncertain.
Reports suggest that Baldoni may not return for a sequel, despite owning the rights to the source material. In an interview with “Entertainment Tonight,” the actor hinted at the possibility of Lively taking on a directorial role for the second installment. This decision, if confirmed, could signal a shift in the creative direction of the franchise and potentially impact the dynamics within the cast and crew.
As discussions about the sequel continue, fans and industry insiders alike are eager to see how the rumored feud between Baldoni and Lively will influence the future of the “It Ends with Us” franchise. The hiring of a PR crisis manager and the reported disagreements during post-production suggest that tensions behind the scenes may have broader implications for the project’s development and reception.
In conclusion, the rumors surrounding the alleged feud between Justin Baldoni and Blake Lively have sparked speculation and curiosity within the entertainment industry. As the situation unfolds, Baldoni’s decision to seek PR crisis management reflects his commitment to addressing the rumors while safeguarding his professional reputation. The implications for the future of the “It Ends with Us” franchise remain uncertain, with fans eagerly anticipating how the rumored feud will shape the trajectory of the series.
