For its new beginning has been made by the music channel MTV a lot, and something entirely new up. In the future, the music station is going to film vertically.
Berlin – Since then, the music channel Viva has been switched off at the beginning of the year, was also the future of its sister channel MTV Germany is uncertain. For years, both stations is no longer achieved on the German market, the desired rates. The audience Viva and MTV were frowned upon – too little good music, too many Reality TV formats. Now MTV wants to win with an unprecedented programme concept to re-start and lost trust back. The transmitter has made a spectacular Plan: The traditional “MTV Top 100” are from the 4. May 2019 unconventional, and yet the social media vorbehaltenem, Portrait Format.
“MTV Top 100” in portrait Format: “… the personal style of an Insta-Story”
The past of MTV was rather mixed. In 2011, the music station has switched to the Pay-TV and disappeared in Germany, almost completely out of the picture. A year ago, then return to Free TV. But the desired rates. Now MTV wants to make his name all honor and more on music focus. Since the “MTV Top 100 not to be missed”, of course. And for the Revival of MTV’s cult show, the shipment also gets a new coat of paint.
How to MTV-Germany-in-chief Giovanni Zamai said to dwdl.de will be filmed by the presenters of the chart show in the future in Edgewise. As a result, the moderation between the Videos to get “the personal style of an Insta-Story”, the hope of Zamai. “Contributions from our viewers or greetings or Anmoderationen of artists” could be with ease in the shipment of built-in. The Similarity to Instagram and the resulting proximity to the spectators, “the “MTV Top 100”, a naturalness, and loyalty, which will improve our chart show. And the playout of the broadcast or the individual cut-outs in Social Media is a piece of cake“, is convinced the German station chief from the new-fangled concept. The music videos are shown, of course, continue to be in landscape format. The first broadcast of the high edges of the “MTV Top 100” is on Saturday the 4. May 16 PM. From then on, the MTV chart show will be shown every Saturday at the same time.
MTV Revolution: 18 hours of music – more music broadcasts are already in planning
a Total of 18 hours running on MTV, in the meantime, back to the piece of music. From 3 a.m. until 21 p.m. the next day, it is pure music. This includes exclusive Shows like “MTV Unplugged,” or the first German self-production, “Yo! MTV Raps“. While in the case of “MTV Unplugged” successful artist, a monument, to “Yo! MTV Raps“ young German rappers a stage. A similar Format is to be created in the future for the Genre of English Pop: “We want to continue to invest in local productions but are still in the concept phase,” says Zamai.
the strong focus on the music Reality TV Shows are back on MTV is increasingly in the Background. While the Reality shows at the international MTV offshoots, particularly in the USA, continue to play an important role, MTV Germany, another way: “Some will show up late in the evening, ( … ). But we have told the international colleagues that we want to focus in Germany in the linear MTV program and again very much on music. Anyone who is a Fan of Reality programs, this bundled with MTV+ via Amazon Channels.“
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