Voedselkeuzelogo Nutri-Score will be in 2021 for sure that the Dutch are in the grocery store easier and healthier choice. But what do we know about the effectiveness of this type of logo design?
The Nutri-Score is a voedselkeuzelogo, that is, on the basis of, inter alia, the amount of fat, sugar, and salt in a product that shows you how healthy or unhealthy it is.
The Nutri-Score is currently used in France, and on the 28th of november, secretary of state, Paul Frame (Health, Welfare and Sport announced that the Nutri-Score is 2021 also a healthy food choice logos in the Netherlands it is. But people are actually more healthy choices to create a voedselkeuzelogo?
The voedselkeuzelogo that the Netherlands had the Mark, in 2016, it will officially have been abolished. According to a study by the Dutch Consumers ‘ association was on the Mark as to be confusing, and has helped the people in the grocery store, choose healthier products.
The check Mark in 2016, and is to be abolished (Photo: Stichting ik Kies bewust).
to Appreciate the consumers voedselkeuzelogo programs.
Hans van Trijp, professor of Marketing and Consumer behaviour at the Wageningen University and Research tells us that consumers are usually pleasant to find out if there is a voedselkeuzelogo on any product. “A lot of people find it hard to judge how healthy a product is, and to appreciate it as a voedselkeuzelogo them to help you out.”
It was, according to Van Trijp, however, important that the voedselkeuzelogo is not too much to interfere with the ideas that consumers have about what is healthy and unhealthy. “If it’s a logo often doesn’t match what people think it is healthy, then you will see that it is a group of people in the voedselkeuzelogo is less rely.”
consumers are eating healthier by voedselkeuzelogo programs. < / p> for example, If consumers have a voedselkeuzelogo, indeed, to appreciate, the fact that they are healthier to eat? According to van Trijp, it shouldn’t have too much effect on voedselkeuzelogo’s to be expected. “There aren’t a lot of studies which show that voedselkeuzelogo on themselves to make sure that people have healthy choices.”
This can also be seen in the report of the Independent Commission on Voedselkeuzelogo, the ministry of Health, Welfare and Sport (VWS) in 2016, and to provide advice on this topic and has asked for. The committee said that the research had failed to demonstrate that the voedselkeuzelogo on themselves to make a significant contribution to the creation of healthier choices.
If it has a logo, maybe an effect?
” Why did voedselkeuzelogo according to research, so little effect. Van Trijp, explains that when consumers do shop, they often do not consciously think about how to be healthy with the products that they buy. “The people select the messages, for example, on the basis of what they already know, what they like and what is easy. In the course of the messages, you see a lot of people are not aware of, to voedselkeuzelogo and, therefore, a logo is often a will have no effect.”
According to the Tripe can be a voedselkeuzelogo of consumers who are motivated to be healthy for you to eat, for example, because they have health problems or want to lose weight, but help you to make healthier choices. “In addition to the introduction of a voedselkeuzelogo, so it’s important for people with unhealthy eating habits, motivation for healthy eating.”
Works of the Nutri-Score is better than the other logos? < / p> Of Tripe is said that the logos, in which the Netherlands has chosen, and the Nutri-Score is, at this time, the best logo. “From more than one study was that of the Nutri-Score consumers will help to determine how healthy a product is, by changing their logos.”
This can also be seen in research, which this year is in the order of the ministry of HEALTH, welfare and sport, is carried out. During the research, participants were given a set number of times two products and they needed to be the healthiest product to choose from.
No, the Nutri-Score is in the package were the participants of this 45 per cent, of the cases. In the products of the Nutri-Score, however, was made of people, and 54 per cent of the cases, it is the right one for you.
the other Two voedselkeuzelogo, the Nordic Keyhole, and the British MultipleTraffic the Light, saw to it that the participants will be better able to determine which product is healthier, it was.
Nutri-Score will be modified as
Prior to the Nutri-Score in 2021, the Netherlands will be introduced, and will he be able to be adjusted. At the moment, the Nutri-Score is based only on the amount of calories, sugar, saturated fat, sodium, protein, fiber, fruits, vegetables, and pulses (legumes) and tree nuts in the product. As a result, the Nutri-Score is in the variety of products that do not match up with the Dutch voedselrichtlijnen.
the Secretary of state, log Cabin and wrote, for example, the Nutri-Score is compared with the advice-to be positive about it, etc, and to be positive about the olive oil.
A group of Dutch and international scholars, is now in the process of evaluating and adjusting the Nutri-Score.
