A little bit of an entrepreneur is in the year 2019 at the latest, of course, on your LinkedIn profile. But not everyone takes advantage of the possibilities of this are really good. You can make the best use of your online network.
for example, If it is possible to share a content strategist, and copywriter Tim Daalderop (31) every day and post it on your LinkedIn profile. An article in which he is interested, have a question, or a self-written blog. Anything will do, as long as it is by contentmarketing, or copywriting, to do with it.
“If you have a lot, and in a relevant way, you are on LinkedIn, you can choose the name recognition, prestige, and the new contracts provide,” he says. “When my name is right now, that potential customers to me to remind you about. This means that they are more likely to think of when they contentspecialist they need it.” And that, as it turns out. About one-third of the Daalderops of the orders are from customers on LinkedIn to access.
make Yourself known as an expert
What Daalderop, in fact, is doing his own LinkedIn profile as an expert in the field of contentmarketing, and writing. A “smart” way, will find checks social media expert, Corinne Keijzer. “In this way, you’ll network and see what kind of knowledge and expertise in-house.”
“When my name comes to be the potential customer back to my life remembered”
Tim, Daalderop, contentspecialist
However, a lot of entrepreneurs are, according to her, in that way, the use of the network. Instead of using LinkedIn as part of their marketing strategy, they are often only activated when they are looking for work.
in Addition, it is not, or very little sharing of valuable content is one of the most common mistakes that entrepreneurs make when it comes to the use of LinkedIn. But it is also in many ways to leverage the entrepreneurs and the capabilities of the network will not be enough.
finding New customers
“a Lot of people still think that LinkedIn is especially meant to look for a job,” says Keijzer. A shame, because through it they have a lot of options, which is the platform to your left. such as the ability to expand their user base.
“LinkedIn is a treasure trove of data,” explains C from. “Because some of the keywords in the search function, fill in, get the profile, from the top, which may be of interest to you can be.” The next step is to get the person to take or have in his or her own content and to react to it. C: “So it’s up to you to give him or her up for the night.”
send < / p> Join the discussions on LinkedIn is, after all, are advised. “It’s a way to connect with other people,” said Keijzer. Also, Daalderop to do this on a regular basis. Respond to the posts of others is good for your algorithm. It is designed in a way that you will liket to others, the more people in your network, you will also have your posts to look for them.”
“a Lot of people still think that LinkedIn is especially meant to look for a job.”
Corinne Keijzer, checks social media expert
What more, it is only up to a certain height. C: the “One post per day is all it takes. In the algorithm, so that everything that you post soon, your timeline will disappear.”
Indirect advertising
Linkedin must be ideal in order to put yourself on the map, this will only work if you have it in a very subtle way of doing it. “It is not intended to be sales pitches,” explains C from. “On LinkedIn, you need to show them what you’ve got without the potential for customers to cling. The majority of people, but it’s annoying.”
“Everything has to fit in with my own personal brand.”
Corinne Keijzer
How do you do to advertise yourself? For example, clients ask for a reference about you is to subscribe to the vision, but also to share content that your network will find interesting. Daalderop,”How to get more relevant content for my network for me to see, the greater the likelihood that they would be interested in, to touch me.” The bottom line is that you have to do it for you as much fun as possible for you to follow.
“therefore, as much as possible of the different types of content, tap C. For example, the one-time video, and text. Otherwise, it’s boring.” Daalderop provides a healthy balance of content that they have written, and the content of others. What is, however, always remains the same is the style. And so, he is in everything and comes to the fore. For example, the articles that he writes always with a black-and-white photograph. “Everything has to fit in with my own personal brand. So as to recognize the followers of my posts are the same.”
