A tab available on Instagram allows you to add visual effects, augmented reality, music sync, or transitions to videos of 15 seconds.
Facebook gives a youthful look. The giant social network has announced the launch of Real, a new feature of short videos on Instagram, box-like TikTok, the app in china that has won the hearts of young people, and that Donald Trump’s threat to ban.
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With Reels, like TikTok, the videos are intended to be shared and discoveries beyond the circle of contacts, “offering everyone the chance to become a creator on Instagram and reach new audiences on the global stage,” says the press release of the giant of social networks. Tested since November in Brazil, and since June in France and Germany, the new format has made its appearance Wednesday in fifty countries, from Usa to India via the United Kingdom, Japan or Australia.
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A new tab, which is available on Instagram, lets you add visual effects, augmented reality, music sync, or transitions to videos of 15 seconds, recorded with the smartphone.
The principle is the same as for TikTok. Launched at the international two years ago, the chinese platform has built its success on these clips staggered, generally musical or comedy. “We were not the first to create news feeds, we were not the first to create Stories, we are certainly not the first to create videos of short duration”, was recognized in June with Vishal Shah, director of product, Instagram. Among the sources of inspiration, he also cited Snapchat and Vine. The company also seeks “a new generation of creators,” able to renew its user base.
Popularity and political
With its family of applications (Facebook, Instagram and messaging Messenger and WhatsApp), the giant californian touch 3,14 billion people every month. The social platforms are in competition for users and the time they spend there. Their economic model is based on the personal data, which is used to compile consumer profiles and sell ads ultra targeted on a large scale.
Facebook is always the lookout of the latest trends of this sector in turmoil, where young people, in particular, are early adopters of new concepts. In 2012, the company purchased Instagram for a billion dollars. It was then largely monetized his audience, adding advertisements and other sponsored content on the application.
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This acquisition is now in the sights of some elected americans, who see it as an abuse of a dominant position. David Cicilline, democratic representative and member of the judicial commission, in particular considers that the major technology companies have “too much power” and that some should be “split”.
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TikTok, on his side, has still gained popularity for the pandemic – the app now has about a billion users in the world, tailgating, and Instagram. But she finds herself at the heart of trade tensions, and policies between the United States and China. Washington accuses, without evidence, of spying on its users for the account of Beijing, because it belongs to a chinese group, ByteDance. President Donald Trump has threatened to ban them if it was not bought by an american company by 15 September. Microsoft is on the ranks.
